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When it comes to automobiles, the brands that have traditionally defined luxury were born a century ago. And while we admire those who came before us, we’re not bound by their traditions.
At Genesis, we’re free to invent our own way of doing things. Free to think about the future of luxury without holding onto the past. Our designers and engineers see through new eyes, with a sense of wonder. It’s why, in just a few years, we’ve quickly transformed the level of innovation you can expect from a luxury car. And from a luxury car company.
The Genesis Experience extends beyond exquisite engineering to include thoughtfully conceived owner benefits designed around real needs and wants, respecting how you actually live.
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